In 2021, FEMA’s Ready Campaign and the Ad Council broke ground by producing the first-ever national preparedness campaign specifically targeting the Latino community for National Preparedness Month. Released during Hispanic Heritage month, the advertisements centered around the Latino community’s commitment to personal planning for occasions and family milestones as a bridge to also planning for disasters.
This one-of-a-kind campaign is committed to putting people first and reaching communities where they are. To continue these efforts, this year’s National Preparedness Month campaign will feature a call to action for the Black and African American community.
This year’s national public service announcements are being developed and will be released throughout the country this September, to help get preparedness information into the hands of those who live in underserved communities.
2023 Theme: Preparing for Older Adults
The Ready Campaign’s 2023 National Preparedness Month campaign will focus on preparing older adults for disaster, specifically older adults from communities that are disproportionally impacted by the all-hazard events, which continue to threaten the nation.
We know older adults can face greater risks when it comes to the multitude of extreme weather events and emergencies we now face, especially if they are living alone, are low-income, have a disability, or live in rural areas.
Emergency managers and all those who work with and support older adult communities to access the new webpage available in English and Spanish languages at Ready.gov/older-adults and Ready.gov/es/adultos-mayores for initial messaging, graphics and resources.
• Know what disasters could affect your area, which could call for an evacuation, and when to shelter in place, and plan what you need to do in both cases.
• Keep a NOAA Weather Radio tuned to your local emergency station and monitor TV and radio for warnings about severe weather in your area.
• Download the FEMA app and get weather alerts from the National Weather Service for up to five different locations anywhere in the United States.